25 Aug 2017
A successful energy company will focus on the consumer
Decarbonisation and innovation have triggered a revolution but also presented new opportunities in the energy markets. In an article published on the Energy Post’s website*, Stephen Woodhouse and Simon Bradbury of Pöyry Management Consulting consider what will characterise the successful energy company of the future.
They suggest that a possible recipe for a future integrated energy company is structured around five key characteristics:
- access to a portfolio of generation, storage and flexible demand;
- risk management, optimisation and trading;
- control of ‘Big Data’;
- user-friendly applications and automation tools; and
- being close to the customers and retaining their trust.
What appears to be central to a successful strategy is to focus on the consumer and to place the customer at the heart of the offering. While the sector has always focused on providing energy to meet consumers’ needs, the traditional approach has been for consumers to be passive and for there to be a one-way flow down the supply chain from utilities to consumers.
While some of Europe’s utilities are now taking steps to reinvent themselves, it seems unlikely that the newer potential entrants to the energy sector will withdraw. The drive towards decentralised energy, with a growing role for demand side response, aggregation and engaged customers has also irrevocably changed the game.
The full article is now available on the Energy Post’s website.
* The article is an abbreviated version of Chapter 2, “Innovation, Disruption and Survival of the Fittest”, of the new book, Innovation and Disruption at the Grid’s Edge, edited by Fereidoon Sioshansi.
Pöyry is an international consulting and engineering company. We deliver smart solutions across power generation, transmission & distribution, forest industry, chemicals & biorefining, mining & metals, transportation and water. Pöyry's net sales in 2016 were EUR 530 million. The company's shares are quoted on Nasdaq Helsinki (POY1V). Approximately 5500 experts. 40 countries. 130 offices.
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